A Norwegian electronics retailer has launched one of the funniest GTA VI promotions so far.
The company announced that it will give a free copy of GTA VI to anyone who becomes a parent on the game’s release day - November 19.

The idea is simple: celebrate the launch in the most absurd way possible and grab attention online, while giving new parents a little “welcome to chaos” gift.

It’s unclear how many people will actually qualify, but the campaign is already going viral - because of course it is.