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New leaks claim GTA VI may feature temporary playable character and a major mid-game mission, but all details remain unconfirmed and should be treated as rumors
Reports claim Rockstar has tightened security and restricted access to GTA VI as the game nears its final stage, preparing for the upcoming marketing campaign.
A retailer listing suggests GTA VI could cost over $100 for the standard edition, potentially making it the first AAA game to break the $100 price barrier.
A Norwegian electronics retailer promised to give a free copy of GTA VI to anyone whose child is born on November 19, the game’s release day.
New leaks claim GTA VI may feature temporary playable character and a major mid-game mission, but all details remain unconfirmed and should be treated as rumors
Reports claim Rockstar has tightened security and restricted access to GTA VI as the game nears its final stage, preparing for the upcoming marketing campaign.
A retailer listing suggests GTA VI could cost over $100 for the standard edition, potentially making it the first AAA game to break the $100 price barrier.
A Norwegian electronics retailer promised to give a free copy of GTA VI to anyone whose child is born on November 19, the game’s release day.
Tom Henderson suggests GTA VI’s next trailer could arrive on August 6, possibly timed around Take-Two next financial report as the game’s marketing phase begins
Take-Two CEO Strauss Zelnick has once again confirmed that GTA VI’s marketing campaign will ramp up this summer, repeating what was hinted at during recent financial reports.
Zelnick explained that Take-Two doesn’t spend heavily on marketing until the release is close, and he made it clear Rockstar’s approach will be very different from typical advertising.
"We don’t spend money on marketing until we get close enough to release.
It’s not easy. We want the product to truly be accepted and to ‘belong’ to our consumers, so the marketing has to be delicate. It has to feel authentic. We’re not selling hamburgers. We’re selling a unique form of art."
Zelnick also promised fans will be impressed:
"We think you’ll be quite amazed by the creativity that Rockstar’s marketing team will show consumers in the coming months."
In another statement, Zelnick suggested GTA VI will drive a major wave of hardware sales. He believes many players on older consoles will upgrade, and even some PC gamers could buy a console just to play GTA VI at launch.
Since the game is expected to release on consoles first, with PC likely arriving later, Take-Two clearly sees GTA VI as a major system seller across the entire industry.
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