Take-Two Interactive has shared major new details about GTA VI during its latest earnings call, and for once - it’s actually solid official information.

Marketing Campaign Starts in Summer

CEO Strauss Zelnick confirmed that Rockstar’s full marketing push for GTA VI will begin this summer, meaning the real hype phase is finally about to start.

"I think you’re going to be very surprised by the creativity that Rockstar Games’ marketing team will show consumers in the coming months," Zelnick said.

"I think you’re going to be very surprised by the creativity that Rockstar Games’ marketing team will show consumers in the coming months"

Strauss Zelnick

Release Date Still Stays November 19

Take-Two also confirmed that GTA VI is still scheduled for November 19, 2026, with no delay currently planned.

Physical Copies Will Launch With Digital

The company also shut down rumors about a delayed disc release. According to Take-Two, both physical and digital versions are expected to launch on the same day, with no separate release window.

Rockstar Don’t Use Generative AI

Zelnick also stated that Rockstar is not using generative AI to create GTA VI. While Take-Two uses AI and machine learning as technical tools, he emphasized that the game’s creative work is still being made by real developers, not automated systems.

Overall, this earnings call delivered exactly what fans wanted - clear confirmation that GTA VI is still on track, and that Rockstar is preparing to finally begin its real marketing rollout.